Dental practices are related to the branch of medicine known as Dentistry which mainly deals with the study, diagnosis, treatment of disease and related to the oral cavity and tissues and muscles surrounding the oral cavity. Though it is mostly associated with only teeth but it is well related to the whole dental cavity of human beings.
Dentistry is now being considered as an important aspect of human health and well being. These practices are mainly carried out the dental doctors commonly known as dentists. Dentistry has become a respecting and lucrative profession in today’s world. The history of dentistry is almost date back to human civilization and is thought as the first specialization in medical history.
Common Dental Practices
There are numerous kinds of treatments and procedures. Most commonly used are cavity filling, root canal filling, cleansing of tooth and gum, scaling and root planting and dental bracing. Dental bracing has now turned into a cosmetic process that people go for to improve the shape and arraignments of teeth which results into beautiful sets of teeth. In terms of cosmetics, many youngsters are obsessed with teeth shape and arraignment. They visit dental clinic to get the teeth into proper shape. Normal bracing costs around 550 dollars which may go up to even 90-100 thousand dollars.
Every hospital now has a fully functional dental department. It has become a specialized division of human health care. Dentistry also suggests the prevention of oral decays and complications though proper hygiene, regular checkup and medication.
In Indian metro cities, dentistry is becoming into a cosmetic practice. Youngsters are visiting dental clinics not out of any oral problem or complications but out of complex of being having teeth which are not in proper shape. They do teeth alignment, teeth straightening, teeth shaping etc. Mushroom growth of dental clinic also raised questions on the quality and safety of human health.
Growth and Challenges
Since there is a huge growth in dental clinics in the market, it is becoming very tough for the dental firms to attract customers and retain them. They have to be technologically advanced, well equipped and have a team of efficient and renowned dental practitioners and dentists. They have to be in constant contact with the patients, other doctors and to the investors, if any.
There is no denying the fact that dental clinics of modern era are purely based on a service based model, where the patients are the customers and the practitioners, along with associated healthcare professionals, are the service providers. One may argue that it has been so for a long time, but in the recent times the prominence has grew considerably and even the clinics are investing quite a lot on marketing themselves.
However, they are missing a very important point – retaining of patients and making them return when they face the next problem with their teeth. This can be attributed to the fact that there are lot many options available to the patients and every clinic is claiming to be the best one in their marketing campaigns. It is quite natural that a few of them might turn out to be really good, but as with other service-based models, a lot many are marketing gimmicks.
Most of the clinics do not understand one key concept of service-centric business models that the corporate world has been doing for quite a long time now. The trick is simple yet very tough to execute – customer satisfaction. Yes, clinics don’t understand how to deal with their patients and associated well-wishers, when it comes to doing good business. They may be extremely good in medical sense, but are average in understanding what their patients want apart from good treatment.
The Root of the Problem
In customer satisfaction, the key issue is listening out to customers patiently, acting on their grievances quickly and respond back to them. This is extremely important in the healthcare business, as people suffering from ailments, may it be a tooth ache or a swollen gum, are already in pain, tensed and anxious. They might have questions, doubts, inquires or a may seek a very simple advice which may be delivered over the phone itself in merely 30 seconds. A lot of calls come to clinics seeking appointment also. Unfortunately, most of the patients get a busy tone because the clinics hardly have one or two receptionists who try their best to answer all calls but simply cannot, because of shortage of phone lines.
Appointing more people will increase the salary overhead, which does not makes sense. However, it is important at the same time to attend as many calls as possible, either in real time or in some other way.
Apart from that, healthcare professionals often feel the need to make multi-party conference calls or even video calls seeking advice from their peers regarding complicated cases. It might also be business calls or calls from equipment vendors, where conference calls becomes necessary and efficient.
The elegant solution
However, all these facilities are not available with the conventional phones used in dental clinics, even if they come with a baggage of high bills a t the end of every month. A simple solution to all these woes is VOIP based dental practice phone systems, which have been designed from the bottom up keeping in mind the specific requirements of the health care industry and dentists in particular.